Imagine a virtual food court - The 'Ghost Kitchen,' also known as a cloud kitchen, has nothing to do with restless spirits. The Ghost Kitchen is a 21st-century foodservice innovation that promises to deliver more sales and optimize and expand delivery service at a minimal cost. In this article, you will learn what exactly a ‘ghost kitchen’ is, why they are popping up worldwide, and how it fits into the future of foodservice.
Think of them as a co-working space for restaurants. ‘Ghost kitchens’- also known as virtual kitchens- strip down the traditional restaurant locations by removing space for customer seating and brand décor and virtual host brands, meaning they do not operate with a brick-and-mortar location. Virtual brands are delivery only food concepts that are sold online and through delivery apps.
The Food for these virtual brands is prepared by Ghost kitchens who operate exclusively to produce for virtual brands. These large commercial kitchens are capable of hosting multiple restaurants under one location. You have probably heard of DoorDash. For example, Doordash has recently launched a shared ghost kitchen with four diverse restaurants, all using the same space. But why Ghost kitchens? Is this a passing trend or a glimpse into the future of foodservice?